About Us

The Legacy of Elegance: Your Premier Pakistani Boutique in the Oman & UAE.

From Fabric to Finished Masterpiece – Your Complete Style Destination Since 1994

Welcome to First Fashion, a name synonymous with authenticity, quality, and the rich, vibrant tapestry of Pakistani fashion. For over three decades, we have been the trusted destination for the discerning South Asian community in the UAE and Oman, offering a complete journey from the finest fabrics to the perfectly tailored outfit.

Our story began with a simple passion: to provide a home away from home for the exquisite craftsmanship and designs of Pakistan. Founded in 1994 in the heart of Abu Dhabi, we started as a single boutique dedicated to sharing the beauty of Pakistani attire. Through a steadfast commitment to quality, customer service, and an unwavering love for our culture, we have grown into a beloved regional icon.

Today, we proudly operate 9 branches across the UAE and Oman, each one a full-service experience for the finest Pakistani clothing for women, men, and children.

We are your end-to-end style partners. Whether you fall in love with a ready-made ensemble or envision a unique creation, we cater to your every need:

  • Exquisite Collections: Explore our unparalleled variety of Readymade outfits, Unstitched fabrics (featuring the most sought-after lawn collections), stunning Party Wear, and breathtaking Bridal Wear.
  • Expert In-House Stitching: Love the fabric but have a unique design in mind? Our professional in-house stitching service, available at all of our 9 locations, brings your vision to life. Our skilled tailors are experts in traditional and contemporary Pakistani cuts, ensuring a flawless fit and finish for any garment.
  • Brands: We are the premier retailer for Pakistan's most coveted brands, including Maria B., Sana Safinaz, Gul Ahmed, Khaadi, Asim Jofa, Sobia Nazir, Jazmin, Baroque, Crimson, Bin Saeed, Dr. Haris, Tawakkal, Iznik, Sapphire, Dressline, Mushq, and many more.

We understand the needs of our diverse clientele. Whether you are an individual looking for a complete head-to-toe solution or a business seeking reliable supply, we cater to both Retail and Wholesale customers with dedicated service and competitive pricing.

Our legacy is built on trust, our present is dedicated to excellence, and our future is focused on continuing to be your family’s first choice for Pakistani fashion.

Visit any of our 9 branches to shop the finest collections and experience our expert tailoring services.

Expert Pakistani Dress Stitching Services

Custom Tailoring at All 9 Locations

At First Fashion, we complete your style journey. Our professional in-house tailoring services ensure that the beautiful unstitched fabric you choose becomes a perfect, custom-fitted garment.

  • Skilled Artisans: Our tailors are highly experienced in the latest Pakistani trends and traditional cuts.
  • Perfect Fit Guarantee: We take precise measurements to ensure your outfit fits you flawlessly.
  • Variety of Styles: From classic shalwar kameez and contemporary pantsuits to elegant lehengas and andrakhras, we can stitch it all.
  • Convenience: Available at every one of our branches. Simply choose your fabric, discuss your design with our consultants, and leave the rest to us.

Visit us today for a consultation!